Why Those Who Never Stop Learning Stay Ahead
The nature of the business world today dictates that continued learning is no longer a nice to have or something we can put off for a later stage- when we have “more time”. Learning- whether formal or informal- has become a necessary tool of both personal and professional advancement. A must have!
In the communication industry one needs to obtain a large perspective on various industries. Many people have that misconception that if you work in the PR industry all you should know is PR and your client’s industries.
You need to remember that when you are networking or out a party an opportunity may always present itself for possible business partnerships. Its pretty simple, use the internet and find a system that works for you.
Personally at the start of my morning I visit all my favorite websites and read about finance, art, communication, fashion and business to name a few. Even if the topic doesn’t interest you find out what that latest trends are in that industry, you never know who you might bump into.
The world is so fast paced and change occurs everyday that’s why news websites are also essential to individuals in the communication industry.
“Several studies have shown that the more ambitious goals that we set, the happier we are. And when we decide our own goals, our happiness is not reliant on others. We pick how many hours we practice, and we take ownership over what we achieve. Personal development is a way to guarantee us serenity from within”, says entrepreneur AJ Agrawal.
Learning more than what you know will not only open your mind to various issues but it will also keep you a step ahead when it comes to communication and give you the confidence to network and approach possible business opportunities.
Let us not rule out the importance of your own knowledge within your industry, organisations like PRISA have an annual calendar of events which you can access on their website and select which talks you would like to attend.
University institutions are also great platforms to network and listen to some of South Africa’s influential people. They host talks and networking sessions which I highly recommend to PR practitioners.
I suggest that making a weekly list about what you would like to learn can assist you in becoming proactive. Every Monday write down two industries that you would like to learn about, find three people that you would like to network with and don’t forget to research your industry trends.
As Educator and Author Peter Drucker said “Today knowledge has power. It controls access to opportunity and advancement”.
Nkhensani Moyane is a Senior Client Service Manager at Glasshouse Communication Management.