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31

MAY

2017

Innovation Crucial for Business Growth

Most business owners have the same overall goal which is to be successful, profitable and grow within their industry. It could either be seen as growth through the size of your team or the number of clients but the question is how does one go from goals to actual new business success?

 

With the world full of similar companies and organisations and constant change, it’s all about standing out from the crowd which will bring your business success. It’s about making sure that you are the needle in a haystack that new clients are willing to look for.

 

Before you go looking for opportunities there are some important questions you should ask yourself:

 

  • Do you understand what you could offer them?
  • Do you understand their business?
  • Would you be able to provide the best services for them?
  • Would the client be a great match for your business?

 

Once you have answered those questions the next step would be to look at the following:

  • There are plenty of similar companies, so why should potential clients choose you?

 

Often, we don’t realise the importance of presentation. The responsibility to make our company luminous in creative and innovative ways rests solely with us.

 

Being confident in your brand is crucial, if you have no passion why should they. Visuals are key because no one wants to sit through hours of PowerPoint presentations; those days are over. The impact of info-graphics and video use cannot be over-estimated.

 

Finally, when you have the opportunity to sell your company you want to keep potential clients interested by keeping their attention. A great way to do that is to make presentations fun and interactive.

 

As James Cash Penney ( Founder of J.C Penny) said “Growth is never by mere chance, it is the result of forces working together”.

 

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